If your organisation no longer has a point of view about the future, then you might have a Futures Gap. Discover how identifying and bridging this gap can reignite your mission and reshape your impact.

March is B Corp month. The annual campaign runs through the month, uniting over 8,000 companies across 96 countries and 162 industries to show how the B Corp community is moving business forward. Firetail has been a certified B Corp for just over a year and we’re proud to be a part of a growing global movement.

Our second post on the future of communities. As communities become more fluid, more open, and less 'controllable', charities will need to find new ways of working. We discuss three high-level responses that charities might take: channel, platform and ecosystem.

Changing communities pose a challenge to traditional charities. New groups are more online, self-organising, and diverse, needing tools not directions. To stay relevant and support these communities effectively, charities must change profoundly.

We are proud to announce that we have published our first Impact Report marking a significant milestone in our journey towards social and environmental responsibility. In 2023, Firetail became a B Corp.

The strategic questions that kept coming up in 2023 were about networks and emotions. They were about pace, agency and power. These questions shift the focus of strategy from a single, rational organisation. They ask us to look outwards to the network, and inwards towards the personal.

Firetail has joined 1% for the Planet, the global network of businesses and environmental organisations committed to supporting people and planet. Members of 1% for the Planet pledge to donate at least 1% of their annual revenue to environmental non-profits and related causes.

Firetail is proud to have been appointed for a second time to the Government Office for Science’s (GOS) Futures Framework. We are just one of 35 specialist futures agencies selected to do this work.

This week at the 2023 Women Deliver Conference in Rwanda, The Fred Hollows Foundation launched its new report, “Women Deliver Eye Health: Let’s Reframe Who Leads It”.

In 2011, the article ‘The Elusive Craft of Evaluating Advocacy’ by political scientists Mark Schmitt and Steven Teles, was published in the Stanford Social Innovation Review.

Whose strategy is it anyway? Under UK charity law, trustee boards are responsible for effective delivery of a charity’s objectives. They set a charity's strategic direction and ensure legal compliance.

We are delighted to announce that we are now officially certified as a B Corp. Firetail was set up to help clients working on the world’s most challenging problems. Our purpose is to help impact-driven organisations realise their ambitions for society.

“Transformation” must be one of the most over-loaded, over-used terms in discussions about organisations. Countless books, articles, think-pieces, lectures, tweets, conference talks, podcasts (and now ChatGPT answers) all pronounce ‘new’ ways of thinking about transformation, claiming to have finally unlocked the key to success.

People at Firetail come from different backgrounds, but share common traits. We are practical optimists, working openly and with purpose towards social progress.

Ben joins us after 10 years working for and with the UK Government delivering a wide range of strategic analysis, futures, and organisational design projects.

A "theory of the state" can be thought of as a clear idea of the society you want, and the role of government in making it happen.

A Theory of Change can be a powerful tool. It can tell the story of how the world can be a better place, what it will take to get there, and how you are going to help make it happen.

Organisational values are powerful tools. They describe who you are and what you stand for. Done right, they provide everyone with a sense of purpose and belonging.

Artificial Intelligence (AI) research and adoption is growing rapidly. The Department for the Economy of Northern Ireland (DfE NI), which promotes the development of a globally competitive economy, recognises the potential of AI.

We recently wrote about the death of fundraising and the threat to traditional ideas of charity as people embed ideas of impact and purpose into every aspect of their lives.