Strategy
If you want to change your world, you need a strategy as strong as your values.
Firetail helps you achieve your ambitions for social progress with bold, independent thinking. You will have answers that give you the clarity and confidence you need to make a difference.
For Firetail, finding strategic answers starts with bringing together different perspectives.
To turn your ambitions into reality, you need to understand yourself and the world around you: your landscape, your stakeholders, your operations and your business model.
All of our clients are impact, mission and purpose driven. Our clients are diverse. From large, complex networks and communities to start-up social enterprises.
-
Good strategy is “coherent action backed by an argument”. It is about defining what success means to you and how you will achieve it.
Strategy development from Firetail helps you tell a clear story about the future and your place in it. You need to analyse the situation, engage with your partners, evaluate options and develop a clear, realistic plan. Firetail will support you with defining what success looks like and how to get there. Each strategic step is grounded in data, insight and evidence. Firetail has experience in working in multi-stakeholder environments, with organisations and individuals that balance competing definitions of success, perspectives about the future and capacity for change.
Our experience includes engagements in organisational strategy development, landscape and stakeholder analysis, growth planning, new business models, portfolio reviews, mergers, partnerships and coalitions.
Selected insights:
What is your “theory of the state”?
How can we make better strategy?
Complexity on purpose - Participation, platforms and power
Beyond fundraising - New business models for social progress
Case studies:
-
Our futures work specialises in tackling complex questions about the future at the intersection of the public, private and voluntary sectors.
Firetail helps clients consider the future, assess what is likely to change and what is likely to stay the same. We support you to develop responses for these different futures, understand the capacities and capabilities you need to build, think about different types of risk and opportunity, and catalyse new thinking about your strategy.
In our experience, the challenge of futures work is integrating long-range perspectives and surprising insights into actionable ways forward. Too often, organisations are unable to turn the insights of their thinking about the long-term into actions for the short- and medium-term.
Our experience includes engagements in scenario planning, horizon scanning, systems mapping and collaborative co-creation.
Firetail is an approved supplier under the UK Government “Futures Framework”) run by the Government Office of Science. Click here to learn more
Selected insights
Scenario planning for a post-crisis world
Facing future corruption challenges - trends for the next decade
Case studies
-
You want to turn strategic direction into co-ordinated, coherent action. You believe current capabilities, ways of working and processes could be better aligned to your strategic ambitions. You are keen to create a culture and instil values that enable your vision.
In these cases, Firetail helps to give everyone a clear framework to make decisions, set objectives and milestones to allocate and secure resources, anticipate change, manage trade-offs and align the organisation with its ambitions.
Our services include organisational development, operational and business planning, values, culture & behaviours, change management and fundraising strategies.
Selected insights:
What can business learn from charities about purpose?
How can you embed your values?
Choices in a crisis v choices for renewal
Case studies
Insights
-
![]()
Theory of the state
STRATEGY DEVELOPMENT
-
![]()
Lost in transformation
ORGANISATIONAL CHANGE
-
![]()
The British Paralympic Association
CASE STUDY
-
![]()
How can we make better strategy?
STRATEGY DEVELOPMENT
-
![]()
Whose strategy is it anyway?
FUTURES THINKING
