We are a strategy consultancy working to achieve social progress. We ensure our clients have the advice, evidence and insight they need to make the right choices in an uncertain world.

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Our clients over the past two years include…

Recent work

AI and the Future of Work

Firetail has partnered with Matrix, the Northern Ireland Science Industry Panel, and the Department for the Economy to explore how artificial intelligence will transform work in Northern Ireland through to 2030.

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Articles

Featured
The best kept secret in social impact?
The best kept secret in social impact?

At a time when many institutions are struggling to build trust, participation and shared purpose, sport retains attention, loyalty and place-based identity.

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Leadership transition at Firetail
Leadership transition at Firetail

We are delighted to announce that Ben Randall has been appointed as CEO of Firetail, with Andy Martin stepping into the role of Executive Chair,

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Three unexpected benefits of becoming a B Corp
Three unexpected benefits of becoming a B Corp

Becoming a B Corp has had three unexpected but practical benefits.

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How to Avoid Getting Lost in Transformation
How to Avoid Getting Lost in Transformation

A write-up of Firetail’s latest webinar, focusing on transformation with Firetail Partners Ethan Kline and Kate Barlow

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Firetail’s 2025 Impact Report
Firetail’s 2025 Impact Report

We are pleased to share our 2025 impact report, marking Firetail’s 20th year in business.

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How to Think About Adopting AI
How to Think About Adopting AI

Facing pressure to do something about AI at your organisation? Here are our key takeaways from a conversation with Patricia O’Hagan MBE, CEO of Core Systems and member of Matrix, The Northern Ireland Science Industry Panel.

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Recent work

The Wilberforce Report

Firetail has partnered with the RSPCA to produce the Wilberforce Report. It explores scenarios for the future of animal wellbeing through to 2050.

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What we do

We are experts in a full range of strategic approaches and impact methodologies for ambitious organisations tackling global challenges.

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The Firetail Briefing

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