We are a strategy consultancy working to achieve social progress. We ensure our clients have the advice, evidence and insight they need to make the right choices in an uncertain world.

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Our clients over the past two years include…

Recent work

AI and the Future of Work

Firetail has partnered with Matrix, the Northern Ireland Science Industry Panel, and the Department for the Economy to explore how artificial intelligence will transform work in Northern Ireland through to 2030.

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Articles

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Firetail’s 2025 Impact Report
Firetail’s 2025 Impact Report

We are pleased to share our 2025 impact report, marking Firetail’s 20th year in business.

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How to Think About Adopting AI
How to Think About Adopting AI

Facing pressure to do something about AI at your organisation? Here are our key takeaways from a conversation with Patricia O’Hagan MBE, CEO of Core Systems and member of Matrix, The Northern Ireland Science Industry Panel.

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More than a Game: Lessons from Leeds United on the Power of Purpose
More than a Game: Lessons from Leeds United on the Power of Purpose

Sport is huge—and it’s only getting bigger. But beyond goals and glory, something more interesting is happening: clubs, athletes and leagues are realising the commercial and social power of purpose.

Our latest Firetail webinar explored how sport can drive meaningful social change. Joined by Frances Milner, CEO of the Leeds United Foundation, we discussed what happens when a club decides its badge can stand for more than football.

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Futures for Impact - 6 lessons from our webinar
Futures for Impact - 6 lessons from our webinar

What might the world look like in 10 years? Is it useful to dedicate time to imagining the future when you’re in the middle of a crisis? How do you make Futures Thinking ‘stick?’

Last week, we talked about how leaders of social impact organisations can galvanise support for this kind of work. Here are 6 insights from the session.

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A spotlight on our partners
A spotlight on our partners

We work a lot with partners. As well as bringing specialist sector skills and knowledge, they offer us fresh perspectives to any given project. More importantly, we love working with them and share their desire to deliver positive social change.

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Dare to invent the future: Reflections on 20 years of Firetail
Dare to invent the future: Reflections on 20 years of Firetail

Some reflections (and some merch) to mark Firetail’s 20th anniversary.

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Recent work

The Wilberforce Report

Firetail has partnered with the RSPCA to produce the Wilberforce Report. It explores scenarios for the future of animal wellbeing through to 2050.

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What we do

We are experts in a full range of strategic approaches and impact methodologies for ambitious organisations tackling global challenges.

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The Firetail Briefing

Receive your free, fortnightly digest of the most interesting stories about social progress - covering themes of strategy, technology, innovation, marketing, sustainability and civil society.