Changing communities pose a challenge to traditional charities. New groups are more online, self-organising, and diverse, needing tools not directions. To stay relevant and support these communities effectively, charities must change profoundly.
We are proud to announce that we have published our first Impact Report marking a significant milestone in our journey towards social and environmental responsibility. In 2023, Firetail became a B Corp.
The strategic questions that kept coming up in 2023 were about networks and emotions. They were about pace, agency and power. These questions shift the focus of strategy from a single, rational organisation. They ask us to look outwards to the network, and inwards towards the personal.
Firetail has joined 1% for the Planet, the global network of businesses and environmental organisations committed to supporting people and planet. Members of 1% for the Planet pledge to donate at least 1% of their annual revenue to environmental non-profits and related causes.
