Firetail’s 2025 Impact Report
Photo by Samuel Ferrara on Unsplash
Download the Report here
We are pleased to share our 2025 Impact Report, marking Firetail’s 20th year in business.
It has been a year of fundamental assumptions being challenged. Institutions once treated as stable are under strain, funding is tight, and technology is moving faster than the norms and safeguards that accompany it. In that context, Firetail worked with sixteen clients across eleven countries and five continents, supporting organisations tackling challenges from global health and climate change to science, innovation and human rights. The report shares some of the highlights from our year, including case studies about our work and our clients’ experience of working with us.
The common thread across our work was intent: leaders grappling with tough trade-offs, imperfect information and changing realities. We saw more clients turning to futures thinking as a practical way to confront uncertainty and go back to basics about the world and their role in it.
The report shares highlights from our year, including case studies on our work with Matrix NI on AI and the future of work, the Earth Rover Program’s launch on World Soil Day, and our strategy development with the Leeds United Foundation. It also includes feedback from our clients about their experience of working with us.
We were proud to receive first place in the practice and applications category at the Association of Professional Futurists’ International Foresight Awards for our work on the RSPCA’s Wilberforce Report.
The report also reflects on our progress as a purpose-driven business. Our B Impact Assessment score of 96.2 is well above the certification threshold, and we will begin B Corp recertification this year. We completed our second full year as members of 1% for the Planet, supporting organisations including the Honnold Foundation, Rainforest Foundation UK, World Central Kitchen, Blue Marine Foundation and Hackney Foodbank. Our team volunteered 260 hours across seven organisations.
We would like to thank all of our clients and partners for their trust in us. It remains a privilege to work alongside people who are serious about the difference they want to make.
If you want to talk to us about your organisation’s strategy, impact or future, and how we can support you, please do get in touch with us here.