Values & Impact
Firetail has always balanced purpose and profit, and has continuously aimed for social impact. We are committed to rigorous standards of social and environmental performance.
As part of this commitment, we have achieved certification with both B Corp, and 1% for the Planet.
These certifications help us to live our values, give us a framework for measuring our performance, and challenge us to constantly improve.
Carbon Reduction Plan
We are committed to achieving Net Zero emissions by 2050. You can view our plan here.
B Corp certification
Firetail is officially certified as a B Corp.
B Corporations are businesses that are certified to the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.
B Corp certification gives us a framework for measuring our social and environmental performance against our ambitions.
Our certification can be viewed here.
https://www.bcorporation.net/en-us/find-a-b-corp/company/firetail
1% for the planet
1% for the Planet is a globally recognised certification that represents thousands of businesses and environmental partners.
Founded by Patagonia, members commit to pledge 1% of sales to approved environmental organisations.
Impact reporting
As part of our B Corp certification, we now track and report our own impact across a number of dimensions.
Our annual impact reports will be available here.