Universities are often told by outsiders that they should go and learn lessons from business. They are almost never encouraged to learn from the experience of charities.

In the summer, we decided to rebrand Firetail, in order to refresh the way we talk about our work, showcase some of our incredible clients and introduce our great team.

After working closely with Cancer Research UK on their World Cancer Day initiative, Firetail published an article in the Stanford Social Innovation Review.

Philanthropic organisations are increasingly measuring the impact of their programmes, and tools and methodologies for measuring impact are developed and improved continuously.

In 2015 the Nuffield Council on Bioethics, an independent UK body that examines and reports on ethical issues in biology and medicine, commissioned Firetail to evaluate how successful the Council had been in meeting its strategic objectives.

Firetail has a long-term relationship with Agriculture for Impact (now Malabo Montpellier Panel), an independent advocacy initiative.

One of our clients includes the Public Service Broadcast Trust, for whom we conducted a strategic evaluation of Fixers, a programme that helps young people run their own social action projects.

Firetail has delivered several evaluations of the Migration Observatory, a research organisation based at the University of Oxford.

As academics think about impact, they can draw on some of the lessons and strategic approaches used by civil society and campaigning groups.

The Strategic Legal Fund supports strategic legal work which benefits vulnerable young migrants.