The ambition

Artificial Intelligence is no longer a horizon technology - it has arrived and is already transforming the nature of work. As capabilities evolve from generative AI that augments human effort to agentic AI capable of autonomous decision-making, organisations across every sector face both unprecedented opportunity and significant disruption.

Matrix, the Northern Ireland Science Industry Panel, and the Department for the Economy (NI) commissioned Firetail to explore how AI will transform work in Northern Ireland through to 2030.

The ambition was to understand how Northern Ireland can position itself at the forefront of AI-driven economic transformation, whilst confronting the profound societal and ethical questions arising from AI's impact on work, workers, and the very nature of employment.

Our approach

After a thorough landscape review and extensive stakeholder interviews, we developed a list of 12 drivers, that are likely to have a significant impact on AI and the future of work in Northern Ireland. We then ran a collaborative scenario planning exercise with key stakeholders from across industry, academia, and government, both within and outside Northern Ireland. Through the discussions, two drivers were selected as the key axes of uncertainty - the drivers which will have a high level of influence, but where there is a high degree of uncertainty regarding the range of possible outcomes. These were:

• Will AI adoption across the economy and society be gradual or rapid?

• Will workforce skilling, reskilling and adaptation keep pace with the changes brought by AI?

The four scenarios developed for Northern Ireland in 2030 are shown on the diagram below. The report concluded that whilst Northern Ireland has several distinct advantages to benefit from AI adoption, there are key strategic challenges that must be overcome. Read the full report on the link below to find the ten recommendations to help overcome these obstacles.

Read the full report here.