Strategy. Insight. Learning.

Firetail is a consulting firm that works around the world to help ambitious organisations
achieve positive social change. We help our clients develop strategies, create insights
and encourage learning so that they make better and smarter choices.
We measure our success by their results.

Strategy versus Execution

Strategy and execution are not distinct processes. This Harvard Business Review blog post examines how strategists and executors must work more closely together to achieve results. To start both must be involved in the entire lifecycle of the process as much as possible, and both must take ownership for the strategy and the implementation. “Sounding smart is overrated. Doing smart is where the real value lies”. READ MORE