Strategy. Insight. Learning.

Firetail is a consulting firm that works around the world to help ambitious organisations
achieve positive social change. We help our clients develop strategies, create insights
and encourage learning so that they make better and smarter choices.
We measure our success by their results.

Generation Z is pessimistic

JWT have published research into the attitudes of 8 – 17 year olds. What’s unsurprising is how they use technology. They’re always connected, always chatting, dedicated to Facebook and attached to their mobiles. What’s surprising is how pessimistic they are (slide 22). Across a range of measures, only small numbers (10-15%) think things will get better over the next six months. READ MORE