Strategy. Insight. Learning.

Firetail is a consulting firm that works around the world to help ambitious organisations
achieve positive social change. We help our clients develop strategies, create insights
and encourage learning so that they make better and smarter choices.
We measure our success by their results.


We believe evaluation should be about learning, and that effective evaluation connects to strategy.

This creates a virtuous circle of learning and improvement.

We support our clients to learn from what they do, evaluate their outcomes and improve their effectiveness.

Our work in evaluation falls into two main areas:

  • Through the ALINe (the Agricultural, Learning and Impacts Network) which is dedicated to the improvement of measurement, learning and evaluation (MLE) in the agricultural development sector. Learn more about Firetail’s role in this initiative here.
  • Campaign and advocacy evaluations, which we have conducted for a wide range of campaigning and civil society evaluations. For copies of our public evaluations of Make Poverty History, the Global Campaign for Education and Agriculture for Impact, click here.