Strategy. Insight. Learning.

Firetail is a consulting firm that works around the world to help ambitious organisations
achieve positive social change. We help our clients develop strategies, create insights
and encourage learning so that they make better and smarter choices.
We measure our success by their results.


Civil Society groups need to understand their external landscape, their stakeholders, their strengths and their weaknesses. In a world of limited resources, they need to make the most of their assets.

Firetail offers a range of market research services. Market research enables you to understand your organisation’s mission, position in the marketplace and strategic relationships. Our support is clear, practical and always based on strong evidence and analysis.

What we do

We believe professional, robust market research helps in a number of ways:

  • By tracking perceptions: High quality research enables organisations to track perceptions and changes in attitudes. An understanding of these is essential to developing effective policies and campaigns
  • By starting a dialogue: Research with members, supporters and the wider general public gives you insight into how decisions made at board level are likely to be received and perceived; clients are often overwhelmed by the gap between their assumed knowledge of public opinion and how people actually think
  • By sharing problems: Effort and resources can be saved by encouraging stakeholders to generate their own solutions to challenges facing organisations early on in decision making. This approach encourages understanding and ownership of these challenges
  • By building relationships: Research can play an important role in strengthening relationships between organisations and their members and in developing new relationships with future ambassadors

We think market research should be actionable. We work closely with our clients to ensure that our research can be as useful as possible. Firetail has also worked with clients to leverage our market research as a baseline to inform organisational strategy.

Our work in this area includes:

  • Qualitative methodologies: workshops, interviews, focus groups, online discussion groups
  • Quantitative methodologies: online and telephone surveys
  • Deliberative methodologies: in depth workshops, collaborative research, reconvened panels
  • Desk research: collating and analysing existing evidence

For more information about our work in this area, please contact us for an introductory conversation.