Civil Society > Case Studies

Malaria No More UK

Service Area: Strategy Development, Fundraising Strategy

Malaria No More UK has been one of the most successful launches of a new international charity in recent years. Firetail has worked with MNM(UK) since its launch from initial business planning and budgeting, through to project management.

• Business planning and budgets
• Fundraising strategy
• New media
• Programme management

Global Campaign for Education

Service Area: Campaign Evaluation

Firetail conducted the mid-term review for the Global Campaign for Education, a global coalition with around 5 million participants in 50 countries. The coalition has a 15-year remit to campaign on the UN’s Education For All goals.

Firetail:

• analysed the relationship between GCE’s activity and changes in policy and social outcomes over the period of the campaign;
• assessed the strengths and weaknesses of GCE’s operations;
• drew insights from GCE’s group of stakeholders, board members and employees, who were based in countries across the world and had very different perspectives; and
• provided recommendations on how GCE should approach the second half of it’s term

Our final report to the World Assembly can be downloaded here

Society of Archivists

Service Areas: Market analysis, Merger planning

Several groups representing professionals in the archive and record management sector were concerned that they were duplicating effort and confusing their members and stakeholders.
Firetail:

• reviewed the remits and activities of each group;
• surveyed the groups’ members, executives and boards to understand the strengths and weaknesses of each group and issues in the sector;
• benchmarked the groups against comparable sectors; and
• recommended a merger and a plan for carrying it out.

As a result, the groups are now in the process of a formal merger. Progress on the merger can be found here.

Make Poverty History

Service Area: Campaign Evaluation

Make Poverty History was one of the largest and most successful mobilisations of civil society. It used a range of innovative techniques to engage a new constituency of supporters. We gathered and analysed views from a full range of observers and stakeholders, including ministers and special advisors, as the official end of campaign evaluation for MPH.

The report can be downloaded here

Cancer Research UK

Service Area: Fundraising strategy

Based on the organisation’s goals, a clear analysis of the macroeconomic environment, operational reviews, supporter segmentation and organisational structures, we developed a fundraising strategy that set a five year agenda for the charity.

This work resulted in a strategic re-organisation, significant investment in systems and the acquisition of new capabilities.

We worked hard to translate the aims of the strategy into simple, but meaningful themes for managers to incorporate into their planning work. We also used this framework to drive a programme of work to support the implementation of the most critical elements of the strategy.

Translating these strategic intents into operational plans required robust analysis, strong communication skills, wide engagement across the organisation and monitoring systems that tracked progress without inhibiting the development of good ideas.