Word of the day: Astroturfing

19th September 2005

To fake grassroots support in order to give the appearance of spontaneous public enthusiasm.

As in “They sent Jamie Cullum’s new CD to all the head girls in the country in order to astroturf his popularity among 15 year old girls” or “The crowds of happy families behind Tony Blair at the New Labour rally were astroturf provided by Millbank.”

Similar Posts