Voting intention v Myspace Usage

11th April 2007

Great chart from Heather Hopkins who says:

It seems that the groups most highly represented on MySpace are also those that are most likely not to vote, based on offline statistics compiled by Experian

myspace voters

So if this shows you where the voters aren’t, then what are the websites used by swing voters? I haven’t found anything online about who the swing voters are, but I’d guess that if they are predominantly female, suburban and 35+ (I think that was true in the last election), then I’d be looking for an endorsement from eBay.