UHNWIs - Who are they and what do they want?

28th September 2007

UHNWI? It stands for “Ultra High Net Worth Individual” - in English, a really really really rich person. New Philanthropy Capital have just finished some research on them, their behaviour and their motivation. Apparently, it’s not all massive yachts and underground lairs in hollowed out volcanoes. It’s philanthropy.

Key findings are here and the report can be downloaded here (registration required). One interesting thing was the profile of the major UK donors:

UK-based families take a more international view in selecting causes than their continental
peers. Themes of global climate change, global poverty, global terrorism and cross-cultural
social reconciliation all feature strongly in philanthropic mandates. This international flavour is
not surprising due to the international background and business interests of the UK sample
group and also Londonâ€™s role as a centre for international commerce in shaping the
perspective of UK-based clients. UK-centric interests include education, deprivation and the
arts.