The Numa Numa Guy

4th August 2008

A presentation to the Library of Congress by the Digital Ethnography group of Kansas State University doesn’t immediately sound like a bundle of fun, but the video below is a fascinating lecture about culture and anthropology on Youtube.

Not only are the statistics amazing - there are over 9,000 hours of video uploaded every day - the lecture tells a compelling story about how Youtube is changing culture and community. For example, the “Numa Numa Guy” video has not only been watched millions of times, but 58,000 people have made their own versions in response. There is also a good story about how they made a video that beat all the Superbowl ads.

Just compare this to what was on TV tonight. (via psfk).