The best article yet about Barack Obama’s fundraising

21st May 2008

This article in the Atlantic is another good overview of the formidable Obama campaign machine, describing it correctly as a political campaign run like a high-tech startup. If you haven’t played around with my.barackobama.com yet, do it. It challenges lots of the received wisdom about fundraising, not only for political campaigns, but also for more traditional giving. In February, the Obama campaign reported that 94 percent of their donations came in increments of $200 or less, versus 26 percent for Clinton and 13 percent for McCain.

We’ve tried to bring two principles to this campaign. One is lowering the barriers to entry and making it as easy as possible for folks who come to our Web site. The other is raising the expectation of what it means to be a supporter. It’s not enough to have a bumper sticker. We want you to give five dollars, make some calls, host an event. If you look at the messages we send to people over time, there’s a presumption that they will organize.

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test » Blog Archive » The best article yet about Barack Obamaâ€™s fundraising, May 21st, 2008

[...] best article yet about Barack Obamaâ€™s fundraising The Huffington Post News Team wrote an interesting post today onHere’s a quick excerptOne is lowering the barriers to entry [...]