Firetail can now be described as an “NCVO Approved Consultant 2008â€. The NCVO is the umbrella body for the voluntary sector in England and approval from them means that we get to use this lovely blue logo for the rest of the year.

The application process gave a small text box that forced you to describe your services in a couple of sentences. It was a good test. This was my attempt at an ‘elevator pitch’:
Firetail aims to bring the rigour of commercial strategy consulting to clients working on charitable and social responsibility issues. Our work with charities and non-profit groups includes long-term strategy, fundraising and marketing strategies, supporter insight, business planning and financial modelling. We also work with organisations engaged in public participation (such as social marketing, advocacy and e-democracy) on strategy development and evaluation.
We also had to demonstrate quality against the following five standards:
And thanks to our client work with some of the best known organisations in the not-for-profit sector Firetail passed the test.
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