links for 2008-01-31

Shell’s climate change scenarios - Scramble or Blueprint

“Shell traditionally uses its scenarios…without expressing a preference for one over another. But, faced with the need to manage climate risk…we believe the Blueprints outcomes provide the best balance between economy, energy, and environment.”

(tags: business climatechange environment sustainability future)
Previous Shell Global Scenario publications

“Which people and connections will be most powerful and influential in shaping the future?”

(tags: business shell strategy scenarios)
HBR - Don’t bother with green consumer

Ideo boss says you don’t want to get stuck in the “green ghetto,” which is “virtuous, but limited in scope.”

(tags: marketing sustainability green)