Strategy Consulting and Campaign Evaluation

Strategy Development for Charities and Civil Society

Strategy is important.

We believe that charities and civil society groups need to approach strategic planning with the same rigour and discipline as private sector organisations. Making time for strategy may sometimes feel like a luxury, but successful organisations are those that take time to develop a clear point of view about the future and their role in that future.

This means organisations have to understand their external landscape, their stakeholders and their own strengths and weaknesses. In a world of limited resources, they need to make the most of the assets they have.

We have served organisations from global coalitions to small social enterprises, helping them to develop their strategic plans. We have worked on long-term fundraising strategy, improving marketing, core service reviews, business planning and financial modelling.

Public Engagement & Campaign Evaluation

Firetail has conducted independent campaign evaluations for coalitions, campaigns and other organisations involved in advocacy for change. We completed the official campaign evaluation for the Make Poverty History coalition (download here) and the official Mid-Term Review for the Global Campaign for Education (download here) . In addition, we recently addressed an OECD Seminar on successful campaign evaluation and are members of the NPC working group on advocacy evaluation.

We offer specialist advice, strategy development and project management to organisations working on public engagement and participation. This has included working with Oxfam GB on campaigning and activism and Stop Climate Chaos on communications and strategy development. We worked with Bristol City Council and Friends of the Earth to develop an award-winning online campaign tool (www.campaigncreator.org) to promote community activism.

NCVO Approved

Firetail is an “NCVO Approved Consultant 2008″. The NCVO is the umbrella body for the voluntary sector in England. Approval from the NCVO means we have demonstrated quality in the following areas: Operational standards; Contract capability; Delivery process; Continuous improvement; Delivery and output evaluation. You can see our Directory Entry here.

Contact Us

For an initial conversation, contact us on (020) 7193 8299, mail@firetail.co.uk or using the form here.
We look forward to hearing from you.