Causes on Facebook

5th June 2007

I wrote about Project Agape a few weeks back and they have just launched their first service - Causes on Facebook. According to the founder:

“The application allows users to start a cause, grow their cause through viral invitations, and raise money from their network to support any registered non-profit in the US,”

The launch of ’causes’ coincided with the launch of a whole raft of new widgets and applications that work on Facebook. This article goes so far as to suggest that new companies will choose to launch within Facebook, rather than ‘wild’ in the internet. It seems unlikely, but shows how much attention the site is commanding at the moment.

(By the way - I’m pretty pleased with my prediction for Project Agape. I guessed it would be “somewhere between facebook, moveon.org and meetup, with a dash of justgiving”. Given that they were in stealth mode with no announced partnerships, I don’t think that was a bad description!)

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