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Speed beats copy
We’ve written before about how an integrated approach to fundraising and campaigning builds strong relationships with your supporters. New US research shows that people who take an advocacy action are seven times more likely to donate than those who have not. Another key lesson is that responding quickly to a ‘hot issue’ that motivates supporters more than carefully crafting the wording of an ask. The research also identifes the best advocates for fundraising appeals. (PDF link) Read more.
This entry was posted on Friday, February 18th, 2011Read similar posts
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