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Pepsi Refresh
Pepsi have launched a new campaign to let the public decide who should receive the funds from its grant programme. Ideas can be submitted by individuals and charities in a number of categories. This sort of campaign can be risky, as Chase Bank found out recently, but this looks both transparent and well executed. With around $1m a month to be allocated, it’s also a decent amount of money. Read more.
This entry was posted on Friday, February 5th, 2010Read similar posts
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