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Nanotargeted pressure
This article describes a pretty standard PR campaign – expect for the unique way in which they got the attention of media decision-makers. Focussing their campaign on CNN, this campaign group bought online ads targeted at Facebook members who had joined the “CNN Employees” network. That way, those people thought that there was a widespread media campaign, when in fact the total spend was less than $2000. Clever stuff. Read more.
This entry was posted on Friday, February 19th, 2010Read similar posts
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