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Making NASA cool
By law, US agencies (with the exception of the military) aren’t allowed to spend money on advertising. This is one reason why NASA, which could be a popular brand, has such a low-profile and limited public support. This article shows how one fan has built a new following for the organisation through a series of home made promotional videos. The lesson here is obvious. There are people who support your organisation who could a better job promoting it than you do. What are you doing to help them? Read more.
This entry was posted on Friday, June 24th, 2011Read similar posts
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