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A green nudge
Behavioural economics remains a popular theme among policymakers. The government’s new “Behaviour Change and Energy Use” report examines ways of nudging people to be greener and is one the first attempts to turn this subject into some real policy ideas. Planned trials on energy efficiency measures will offer two incentives: some customers will be offered a “one month council tax holiday” for installing loft insulation, while others will receive Homebase and Argos vouchers. Other suggestions include a modern version of keeping up with the Joneses – energy bills that compare people to their neighbours. Read more.
This entry was posted on Friday, July 8th, 2011Read similar posts
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