Strategy. Insight. Learning.

Firetail is a consulting firm that works around the world to help ambitious organisations
achieve positive social change. We help our clients develop strategies, create insights
and encourage learning so that they make better and smarter choices.
We measure our success by their results.


The Agricultural, Learning and Impacts Network (ALINe) is an initiative dedicated to the improvement of measurement, learning and evaluation (MLE) in development with a particular emphasis in the agricultural sector.

Despite significant resources being invested over the past 50 years in Sub Saharan Africa and South Asia, relatively little impact has been seen in the improvement of the lives of poor farmers.

The ALINe initiative promotes people-centred MLE approaches that increase the effectiveness of agricultural initiatives and focus accountability towards the needs and interests expressed by poor farmers.

The initiative is designed to provide technical support for MLE design, development, and capacity strengthening to ensure implementation. It can also help with the scoping, technical assistance and staffing, management, coordination, and quality control of MLE work.

This work is delivered by the core team at Firetail and through our network of partners with deep technical and contextual experience.

One of the most important aims of the initiative is to build the capacity of individuals in institutions and overall in organisations in the Global South to deliver MLE. This is achieved through partnerships, both on individual projects and by the longer-term institutional development of regional centres of excellence. It is also delivered through ALINe’s Communities of Practice in East Africa, West Africa and South Asia.

The Community of Practice comprises a diverse group interested in MLE in agriculture. The membership, terms of reference and models of engagement are on-going and collaborative.

The initiative has a number of partners, including the Bill and Melinda Gates Foundation, the UN, Oxfam, Digital Green and GSMA Foundation, and Southern Government Ministries of Agriculture.

Firetail’s role

Firetail is responsible for the overall ALINe initiative, but the initiative itself is bigger than us.

It includes other practitioners who bring particular technical skills, geographic coverage, and local expertise. It also includes funders and service providers dedicated to raising the quality of MLE in agriculture.

Firetail’s role is to ensure the quality of work done, to connect people together, and to co-ordinate the network. Our dedicated team work with practitioners, grantees, local providers and local stakeholders to ensure that MLE is a strong tool for driving effectiveness and impact.

To learn more about the initiative, visit the website at